Pepsi Dream Machine - Brilliant Marketing
Interesting new vending machine to recycle bottles...genius.
http://pepsico.presslift.com/the-pepsico-dream-machine
From Pepsi's press release:
PepsiCo and Waste Management Celebrate Earth Day with Announcement of Multi-year Partnership Designed to Improve On-the-Go Recycling
Purchase, NY – April 22, 2010 – PepsiCo (NYSE: PEP) and Waste Management, Inc. (NYSE: WM), today announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.
Aol. Where did it go wrong?
Some of my earliest memories were sitting in front of the AOL homepage on my friend's Apple computer. Certainly a case study on how not to adapt to changing times.
Selecting hair with Refine Edge in CS5
Pretty darn incredible - be sure to watch in HD.
Map of a Tweet
You think a tweet is only 140 characters? This is what a tweet looks like from the developer's point of view.
Why Web Design Doesn’t Cost £40
As a few of you will know on Twitter this week, I received a rather interesting email from a local business who were looking to create a small brochure site. They enquired about my availability and wanted to arrange a time to discuss the project in more detail. All very polite and professional until half way through the email I read this: “I was chatting to a lad who can do it for £40…”
£40….Did I just read that correctly?
As designers we know there will always be the cousin or ‘local lad’ who can build their website for £40 or $50, what surprises me is the fact that perfectly professional and legitimate businesses think this is good value! It’s unfortunate that the power of design is currently so misunderstood and undervalued by many businesses.
Design essentially provides an external ‘face’ for your customers (of your business). So why have a website that is such a poor representation of your business to potential customers?
Such a great read...and so incredibly true. Thank-you Grace.
