Pepsi Dream Machine - Brilliant Marketing
Interesting new vending machine to recycle bottles...genius.
http://pepsico.presslift.com/the-pepsico-dream-machine
From Pepsi's press release:
PepsiCo and Waste Management Celebrate Earth Day with Announcement of Multi-year Partnership Designed to Improve On-the-Go Recycling
Purchase, NY – April 22, 2010 – PepsiCo (NYSE: PEP) and Waste Management, Inc. (NYSE: WM), today announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.
